Manager - E-commerce Marketing (Merchandise)

Mumbai Full-time

Your Profile

  1. Sole custodian of the brand and all its assets, taking complete ownership of strengthening consistency in brand communications - internal & external.  
  2. Lead Marketing & brand communication for the Merchandise business of BookMyShow
  3. Working closely with internal & external design teams, to ensure all creative communication and collaterals are as per design/visual guidelines - created either internally or externally
  4. End-to-end management of external agency partners - advertising, research & media 
  5. Preparation of an accurate brief document for all tactical & strategic activities, and ensuring end-to-end timely delivery for all campaigns - of all ATL & BTL campaigns 
  6. Ensuring a consistent brand experience across all touchpoints - physical & digital 
  7. Strategize with cross-functional teams on business objectives, and needs, to arrive at an overall campaign direction, and further execute with agency partners on the same. 
  8. Track consumer & market insights across all consumer offerings / functions, by conducting regular qualitative and quantitative research sessions, and further share insights with relevant business/marketing teams, to finally have defined action points for each. 


Your Checklist

  1. Minimum 7 years of experience in brand management.
  2. Thorough understanding of brand communication, and general knowledge of media planning/buying.
  3. Needs to be extremely passionate about all things brand, and have a clear inclination towards building and developing a brand.
  4. Should be a self starter, and have essential agency management skills.
  5. Comfortable working with numbers, metrics and spreadsheets.
  6. Preferred from an e-commerce industry