Assistant Manager - SEO

Mumbai Full-time

Your Profile

  1. Provide SEO analysis and recommendations regarding the elements and structure of websites and web pages including schema, URL structure, new algorithm changes etc.
  2. Should have Site Audit Experience
  3. Must assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  4. Should Monitor and evaluate search results and search performance across the major search channels
  5. Have clear communication to team and management on project development, timelines, and results
  6. Create strategy and execute plan to increase site indexation, including management of rich snippets, schema, server side rendering etc.
  7. Manage Google Webmaster Tools and work with Tech team to fix errors.
  8. Should have experience with analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
  9. Content management / continuously optimize and update site content/features, including META data, page content, and articles to ensure maximum rankings for targeted keywords.
  10. Correlate both link building initiatives and onsite changes to rankings.
  11. Monitor, assess and react to competitor strategies.
  12. Automate and monitor all ranks and links for our properties. Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management.
  13. Must work well with Content Management System such as Blogger and WordPress and simple coding like CSS, HTML, etc.
  14. Have technical aspects of SEO such as, 301 redirects, 404 errors, site speed, server responsiveness, no-follow and no-index directives.
  15. On-page optimization such as keyword research, title and description tags, H1, and keyword density/frequency.
  16. Focusing on data to improve site layout, functionality and conversions tied to business objectives.
  17. Define key metrics and translate SEO results into business objectives and ROI.

Your Checklist

  1. Must have good understanding of coding, search engine algorithms, and website architecture from an SEO perspective with the ability to provide ideal recommendations.
  2. Have solid analytical skills with key performance metrics is a must. 
  3. Have good understanding of Google Analytics and Google Webmaster Tools.
  4. Should have SEO knowledge of various platforms including mobile and tablet in addition to desktop.
  5. Should be proficient in English.
  6. Should have content writing skills & knowledge